Mc Donald’s has just released a trial app, which allows you to skip those long drunken cues after your saturday night adventures.
According to Bloomberg, the company is currently trilling an App in Salt Lake City and in Austin, Texas, which allows users to order an item from any location near your local McDonald’s, then collect it in person from a store or drive-thru window.
This is now following a current trend, whereby, companies are automating their customer services, through smartphone applications. You can now walk into an Apple store and purchase an item without even having to talk to a single customer service assistant. Everything can now be done by linking your Apple ID to your debit account.
Starbucks, are heavily investing in apps, smartphone payments and features designed to appeal to the smartphone generation. Starbucks customers have the ability to use their iPhones to pay for their coffee via the Pay by Square app and can even use it to tip their favorite barista (US & CANADIAN STORES ONLY).
WHAT RELEVANCE DOES THIS HAVE TO DIGITAL MARKETING ?
Within the scope of marketing, customer service plays a vital role for the end user.
Mc Donald’s is a company which prides itself on efficient systems, and how it can improve the speed of it’s service for the end user.
Do Fast food chains switching over to a automated service jeopardise or enhance the service for the end user?
Is it a way for company shareholders to cut wages and increase profits?
Does having an iPhone app give Mc Donald’s marketers another way to advertise on the go?
DROP A LINE AND LETS DEBATE !!
- McDonald’s Testing Mobile Payments and Orders (technobuffalo.com)
- I Need My Big Mac NOW – McDonald’s Developing an Ordering App (intomobile.com)
- McSwipe that, please! McDonald’s tests mobile payments (today.com)
- McDonald’s Testing Order By Smartphone App (investorplace.com)
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